About Found

Two brothers who learned marketing the hard way: by needing it to work.

We’re Graham and Duncan. We’ve spent nearly 10 years building websites, media, and marketing, and we built our own Lake Nona business from a $10,000 credit card to more than 500 students. Now we build that same system for local businesses across Orlando and Florida.

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Headshot: Graham

Graham Co-founder. Strategy, sales, and your main point of contact.

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Headshot: Duncan

Duncan Co-founder. Builds and runs every client system.

Our story

It started with an awning shop.

We grew up in our family’s awning business, handing our parents tools as soon as we were old enough to hold them. That’s where we learned what it means to run a local business: you show up, you do the work right, and your name is only as good as your last job.

From there we kept building. Restoration contracting in Virginia. An online store for music supplies. In college, a martial arts consulting company that grew into a media platform, with lifestyle video and interviews with some of the best athletes in the sport.

Along the way, people kept asking the same thing. Can you build our website? Can you shoot our video? Can you help us get more customers? So we did. We learned every skill on real projects with real stakes, and the work kept growing through word of mouth: health and wellness brands, fitness brands like Spartan, insurance, and more.

The studio

Then we bet everything on our own business.

About five years ago we opened a jiu jitsu studio in Lake Nona. The dream was simple: a welcoming, family-focused place built on real self-defense, with an experience as polished as the best brands in the world.

We didn’t know if it would work. A $10,000 credit card bought some mats, a little marketing, and three months of rent in a multi-use room. Three nights a week, we set up and tore down the entire gym. We had to learn Google, reviews, SEO, and ads on the fly, because nobody was coming through the door unless we figured it out.

We also hired agencies along the way. They started fine and faded by month six. So we learned their systems ourselves and ran them better.

Two years ago we moved into our own space and built the complete system: a new website, a fully built Google profile, and a review engine our team runs every day. Everything changed. Trust in the community. How fast leads came in. How easily they said yes, because they trusted us before they ever walked in the door.

Today the studio has more than 500 students, 297 five-star Google reviews, and a perfect 5.0.

Why Found exists

No good business should struggle to be found.

We watch great local businesses struggle every day. Not because their work isn’t good, but because nobody can find them, or they can’t tell their story online. The knowledge to fix that exists. Most owners just don’t have the time to learn it, and honestly, they shouldn’t have to. They need someone to do it for them.

That’s Found. We take the exact system that built our own business and build it for yours.

We only serve local, brick-and-mortar businesses. We don’t chase national brands. Local is what we know, what we’ve proven, and what we love, because when local businesses win, whole communities win with them.

What we believe

How we run Found.

Our faith shapes how we do business: what we promise, what we refuse, and how we treat people. We believe every person is made in the image of God, which means every client, every customer, and every member of your team deserves to be treated with honor. And we believe prosperity is a good thing. We want to see local families thrive, never worry about money, and have the freedom to serve more people.

Here’s what that looks like day to day:

We keep our word.If we say it, it’s done, and it’s in writing.
We refuse mediocrity.Excellence in the work, the communication, and the timing. Every time.
We tell you the truth.Even when it’s not what you want to hear, including when something isn’t working.
We treat you like a neighbor, not a number.Month twelve looks like day one, only better.
We find problems first.You shouldn’t have to text us to tell us something’s broken.
We set floors, not ceilings.Our goals are minimums. There’s no limit on how far we’ll help you grow.

What you should feel

Our goal for every client.

When you work with us, we want you to feel that you got ten times the value of your investment. That we kept our word at every step. That you always knew exactly what was happening. And that you wouldn’t think of going anywhere else.

Graham and Duncan, Founders

Free Competitor Teardown

Let’s see what’s holding you back.

Start with a free Competitor Teardown. We’ll show you exactly why your top 3 competitors get the call, and what it takes to pass them.

Send the form. Takes about a minute.
We build your teardown. Rankings, reviews, and your top 3 competitors.
We walk you through it. What we’d fix first, and the investment to do it.

Rather talk first?Contact us

Prefer email? getfound@foundontop.com

Not ready to talk? Take the 1-minute Free Score